Just whisper to them, “How is your market research going?”

Their eyes will widen, blood pressure rise and sweat will break out on their brow.

Of the very approximately two thousand startup founders I’ve talked with over the past 7 years, I can count on my fingers and toes the number who with premeditation did market research before they started coding. I didn’t. Twice. Yet, if I had to pick one factor out of all the possible indicators for startup success, it would be doing some decent market research before you build.

So, along those lines, I’d like a few minutes of your help with my market research on a new service, before I build it. Nothing to buy and no obligation, but the first 20 respondents will get free six-month StartupToDo.com memberships (regular price, $105) – it’s that important to me.

Please take just a few minutes and complete this survey: http://www.surveygizmo.com/s3/364832/SoftwareStartupCoach-com.

One thought on “How to frighten a startup founder..?

  1. I tend to go in the other direction occasionally; Doing endless market research to justify time and resources to dedicate to a unknown risk. I think it’s a science and art to know just how much data/ feedback you need before you jump in… or pivot and change directions.

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