I was going to hold this for the next MicroISV Digest, but it’s too good to let sit. It’s an engrossing story of how one man on a nearly impossible quest, betrayed by feckless promises made by huge companies, fights through adversity, never giving up, and ultimately succeeds.
No, I’m not talking about the latest cookiecutter novel turned out by one of the mega-authors. I’m talking about Ash Maurya’s post today, “From Minimum Viable Product to Landing Pages.” If you’re a microISV you’re going to want to go to this post, print it, and start turning pages – because unlike the $9.99 potboiler novels, this read is going to show you how to make Honest-to-God Real Money.
[Speaking of real, will all the 13 year-old ankle-biting script-kiddies sending fawning emails to me to sponsor them in CloudFire. Ash lays out each twist and turn as he evolved his UVP – and how when it came time to drive traffic through his a/b testing StumbleUpon, Facebook and Google AdWords completely failed to work.
I won’t spoil the ending by telling you how he found a way to realistically test his evolving UVP: you should go read his post. You will profit from it. And if you’re too busy to read it now, bookmark it in the folder in your browser labeled “how to do it right” – this one is a keeper.
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As you said, that’s a very nice post. I especially liked the way you see each iteration he goes thru, why he didn’t liked the results, and what he changed after that. It’s great to read about the whole process instead of just being told the conclusion.