I was going to hold this for the next MicroISV Digest, but it’s too good to let sit. It’s an engrossing story of how one man on a nearly impossible quest, betrayed by feckless promises made by huge companies, fights through adversity, never giving up, and ultimately succeeds.
No, I’m not talking about the latest cookiecutter novel turned out by one of the mega-authors. I’m talking about Ash Maurya’s post today, “From Minimum Viable Product to Landing Pages.” If you’re a microISV you’re going to want to go to this post, print it, and start turning pages – because unlike the $9.99 potboiler novels, this read is going to show you how to make Honest-to-God Real Money.
[Speaking of real, will all the 13 year-old ankle-biting script-kiddies sending fawning emails to me to sponsor them in Microsoft BizSpark with fake names, throwaway email addresses and startup descriptions made by slapping techno mush buzzwords together in the hopes of scoring free software they can sell on eBay kindly cease and desist? I am Not Amused. Neither is Microsoft - which as you read this is tracking each and every one of you down with the remorselessness of The Terminator and will make you wish you'd done something safe instead - like eating lead paint chips. Thank you.]
With that off my chest I can return to the subject at hand – Ash’s excellent post detailing how he created – and tested, and iterated – a Unique Value Proposition (UVP) for his photo and video sharing application, CloudFire. Ash lays out each twist and turn as he evolved his UVP – and how when it came time to drive traffic through his a/b testing StumbleUpon, Facebook and Google AdWords completely failed to work.
I won’t spoil the ending by telling you how he found a way to realistically test his evolving UVP: you should go read his post. You will profit from it. And if you’re too busy to read it now, bookmark it in the folder in your browser labeled “how to do it right” – this one is a keeper.