Got this email from Joel Spolsky re MicroISVs Sites that Sell! yesterday:

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Hey Bob!

I enjoyed the ebook. Here’s a testimonial you can use:

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.”

Joel

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Wow!