If 2007 was the year scarcity of information went to the dustbin of history, 2008 is going to be the year we all become much more sophisticated at living in a world where scarcity of attention rules. Or else.

To that end, I’ve started sharing the items I think have value above and beyond the noise of the day for microISVs from the feeds I monitor in Google Reader (It’s the “47 Hats Shared Feed” in the new center column, and yes it has it’s own feed.)

Google Shared Feeds are yet another way you can take what you already do – keep up with the problem domain your microISV markets to – brand it with your name, URL and hopefully a better pic than what I’ve got, and offer it to your blog readers.

You do have a blog for your company/product, don’t you? Come on, it’s 2008 already!

Naggings about blogs aside, I hope that others reading 47hats create shared feeds that we all can tap into: the more people who do these, the more powerful it is.

So if you’re doing a shared feed, or know of one that other readers here would benefit from, or know a good directory of shared feeds, please share!