Tim Haughton over at The Agile Micro ISV Blog nailed it today: “Teams move boulders. The micro ISV fills his pockets with pebbles and runs back and forth.”

Too often microISVs fall into the trap of approaching work (programming, marketing, planning) as if they were still safely nestled in their old corporate jobs – big projects, big goals, big, big, big.

Small is beautiful. And it’s highly appropriate to microISVs, where my “team” consists of me, myself, I and Squeaky the Cat.

Maybe it’s time for you to stop trying to move boulders of big goals and start filling your pockets with valuable, doable pebbles of productivity.

(By the way, if you’ve never read E. F. Schumacher’ s “Small Is Beautiful”, add it to your reading list – you are in for a treat.)