Doing business in the online world is all about getting uncomfortable. For me, last week’s revised try at becoming a speaker for the Business of Software Conference was a supremely uncomfortable act – I’d rather have slept on a bed of piercingly sharp nails than go on camera.
That said it – with the support of a whole bunch of people here Thank YOU! – paid off: I’ll be speaking for 11 very content packed minutes on how and why your startup needs a blogging plan. With 11 minutes, it’s going to resemble this YouTube Video a hell of a lot more than any sort of rambling discussion – just the meat, no fat, hot on a plate before you finish sitting down.

My personal takeaway on this is again, it’s all about working hard not working long, and hard is uncomfortable.

Here’s the official Press Release re the other finalists, and again, Thank You! for voting for me:

Software Idol finalists to sound off at
Business of Software 2007 conference

SAN JOSE, Calif., September 6, 2007 – After more than 2,000 votes, five finalists have been selected in the Software Idols competition sponsored by the Business of Software 2007 conference.

The finalists and their subjects are:
Jerry Foster, co-founder and CTO of Plexis Software, on development as a hosted model, which he calls “development on the wild side.”
Jeff Gordon, author of the Software Licensing Handbook, on the five fundamental skills for effective negotiations.
Steve Johnson of Pragmatic Marketing on how to run software as a business, not as a hobby, by focusing on market problems.
Geoff Perlman, founder and CEO of Real Software, on how to speed cycle times for application development.
Bob Walsh, managing director of 47hats.com, author and micro-ISV owner, on building successful blogs.

The five finalists have earned expense-paid speaking slots at the Business of Software 2007 conference, October 29-30 in San Jose, where the ultimate winner will be selected. Winning videos from the finalists can be viewed at http://www.businessofsoftware.org/softwareidol.aspx.

Business of Software 2007 will present the timeless truths that drive success in the software business from people such as Guy Kawasaki, Joel Spolsky, Eric Sink, Jeff Pfeffer and others. The two-day conference includes expert presentations, breakout sessions, and social networking opportunities.

Registration for the Business of Software 2007 conference is open at www.businessofsoftware.org, with a 22 percent discount for those who register by September 15.

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Media contact: Bob Cramblitt
Cramblitt & Company
919-481-4599; info@cramco.com