[This is a 47hats Tip.]
Today’s tip is for all those older (like me) microISVs out there who may not be keeping up with the times: it’s time for you to put your microISV product or service up on YouTube for all the world to see.
For example, take this YouTube vid, “7 minutes of Ajax [Video] that will change your life!”, posted by the four-person Norwegian microISV Frost Innovation AS. It’s a video on their product, Gaia Ajax Widgets ($295 USD).
Now is this vid going to get the same mega plays as JibJab or some guy blowing apple pie out of his nose – nope. And that’s a good thing. I came across it via my iGoogle home page and a feed that included stuff from dZone where in the past 2 days some 1500+ developers have clicked through to their page, and about 900 of them have clicked the YouTube link and actually watched this video. I’ve self selected my net feeds for this kind of stuff, and your customers will increasingly do the same.
Whether or not you think their product is the right Ajax toolkit for you is beside the point: they are using a new, hot channel to reach developers, they are doing so for the cost of the time to put this screencast together, and they are getting through to their prospective customers.
Here’s six reasons you should consider creating a YouTube video:
- The bar is not high. You don’t need to spend major money to create a decent YouTube video – every PC and Mac has the software to do it. It’s one thing if Ford, VW or Coca Cola put out a video with shall we say not great production values, but a microISV can get away with a screencast, a voiceover and a sock puppet.
- 30 times a second times a thousand words a picture. The biggest hurdle for most software – especially software for other software – is communicating the value of your product in the scant seconds before the prospective customer clicks off your site. A screen shot is a start, but the bar is in the process of being raised.
- Short is sweet. A 30 second video focused on the top “Wow – that’s cool!” thing you can do with your software or your web app is ten times more interesting than 8 minutes of marketing hype and tripe.
- It’s new. Right now there’s exactly 2 videos on YouTube tagged “microISV” – mine and somebody else’s (small request – vote for mine here. Please!). It never hurts in the marketing to be first, and as this post over at SEOmoz testifies, being new gets you past most people’s internal spam filters.
- It’s free. Video can eat through monthly bandwidth limits like nobody’s business. Let YouTube host it. Free is good.
- There’s plenty of help out there – where else? – on YouTube. For Windows there’s Ayumilove Windows Movie Maker Tutorials and for Mac people check out Creating Screencast Videos on a Mac. In both cases, also have a look at the related videos and in the case of Ayumilove, be sure to expand the box next to the video – lots of material there.
So maybe it’s time to spice up your site, do something worth Digging and get with the times, the YouTube times.
[tags]microISV, YouTube, marketing[/tags]