[This is a 47hats Tip.]
You. Specifically, you and your microISV. Not some faceless legion of corporate drones laboring endlessly in some cubicle farm to bring you products you don’t need. MicroISVs are personal companies. So today’s 47hats.com Tip is Audit your About page and the rest of your site for personal vs. impersonal references.
Here’s what to look for:
- Every time there’s an impersonal mention, like [email protected], [email protected] and [email protected] deduct at point – your customers will, since they can tell real quick when a small company is impersonating a large company.
- Give yourself five points if you introduce yourself on your About page – you’re the person behind the app or web service. And customers are interested in your story.
- Give yourself another 2 points for a good photo of yourself. Give yourself 7 points if the photo has some authority attached to it – you are speaking at a conference, getting an award, meeting with a customer, anything that rubs off some credibility in your direction.
- Add a three points for every testimonial that has a person’s name attached to it, 2 bonus points if you’ve got a web site or blog URL to go with it. You only get 2 points if you attribute a testimonial to “A user in London, England”, and zero points if you just use a title like, “An IT manager”
The point of the tip is simple – being small, personal and human in a world of larger, impersonal faceless companies is a strategic strength, not an embarrassing weakness.