It’s not just what your customers think that matters, it’s how they feel, and how they feel about themselves when they do business with you. Engineering your customers’ experience with your product, at your web site, when they need tech support and every time they touch your microISV is a powerful set of techniques for turning prospects into paying customers and paying customers into raving fans.

The Chief Experience Engineer in the U.S. is Lou Carbone. For 20 years he’s been consulting with major companies and brands about how to see the experience of interacting with a company for the customer’s point of view. His insights, testing and data have changed what millions of people experience in the marketplace every day.

It was our great good fortune to have Lou on The MicroISV Show – and your opportunity now that that show is up to learn a mindset that will as sure as water flows downhill increase your sales. Pull up a chair, pull out a pen and paper and click on this link for our interview with Lou Carbone. You won’t be disappointed.