• What’s with the Long Tail? [Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave CollinsFounder, Shareware Promotions It’s not an unusual scenario. We take on a new client, and at the beginning of the SEO process, we start discussing keywords. […] Bob Walsh No responses March 30, 2007
  • The key is Perseverance. The MicroISV Show interview with Jessica Livingston, author of Founders at Work is now up and even if I hadn’t been one of the interviewers, I’d highly, highly recommend it. Here’s why: Jessica has gone out and person to person interviewed 32 people who were either micro-ISVs or VC funded start ups. These people opened […] Bob Walsh 3 responses March 29, 2007
  • The Microsoft Roadshow from a micro-ISV’s perspective… There’s a very good post – actually several – by a micro-ISV called ProcessBridge.com on his or her take re an MSDN Roadshow event showcasing Microsoft’s latest and greatest. The upshot: yawn, yawn, yawn, WPF!Wow!!, yawn, that’s nice. Have a look if you are still on the fence about what WPF and WPF/E will mean […] Bob Walsh No responses March 28, 2007
  • I want that graph and so do you Seth Godin, the guy behind Squidoo.com and a lot else, has posted and blogged about Squidoo’s pageview chart for its first year: Squidoo now has 100,000 “here’s how you get started with X instead of spending 4 hours on Google” pages and 50,000 “I want to establish my online reputation by helping people learn about […] Bob Walsh No responses March 28, 2007
  • 13 Fewer hurdles = more micro-ISV sales By Bob Walsh In a recent post, usability guru Jakob Nielsen makes a point every micro-ISV needs to learn by heart: “Annoyances matter, because they compound.” Jakob was talking about online forms that use unfriendly dropdowns for state instead of the standard 2 letter abbreviations everyone in the U.S. knows and uses, but the point […] Bob Walsh 7 responses March 27, 2007
  • Site Review Monday – LeadsOnRails.com This week’s volunteer for the Site Review Monday post is Scott Meade, founder of Synap Software. Synap Software’s main micro-ISV product is LeadsOnRails.com, a Web 2.0 small business leads management application. With LeadsOnRails, a small business such as an insurance agency, elective surgery practice, consulting firm, software development shop or micro-ISV selling to businesses can […] Bob Walsh One response March 26, 2007
  • Very cool Guy Kawasaki video! Microsoft – to its credit – had its “Second Annual Small Business Summit” this week: extremely good, passionate, video presentation by Guy Kawasaki, VC elder evangelist statesman and others: Guy passionately talks about the 10 things you need to know about the Art of Innovation. Absolutely must (free) viewing for all micro-ISVs! Bob Walsh No responses March 23, 2007
  • Google AdWords Keywords [Editor Note: Dave Collins, noted UK micro-ISV marketing expert, is sharing his considerable expertise on marketing, SEO, Google AdWords and more on Fridays at MyMicroISV. Thanks Dave!] By Dave Collins Founder, Shareware Promotions Identifying the single most important factor in achieving Google AdWords success is tricky, but the keywords are the obvious starting point. Get […] Bob Walsh No responses March 23, 2007
  • Dealing with the danger of talking not doing Ken Brittain over at his micro-ISV’s Formal Software Blog has stepped into a trap I knew well, but have of late forgotten about. Ken is archiving his old posts and restarting his blog. “Originally I had planned to use the blog to tell the story of my MicroISV development. It turns out that writing about […] Bob Walsh 2 responses March 22, 2007
  • Site Review Monday – Bungalow Software This week’s volunteers for the Site Review Monday post is Clay and Terri Nichols, founders of Bungalow Software. Bungalow Software has some 22 products designed to help people who have suffered a stroke, brain injury or from aphasia help regain their ability to speak and communicate. Bungalow has been a successful micro-ISV since 1995. Generally, […] Bob Walsh 2 responses March 19, 2007